If you haven’t seen the “Life in a Day” trailer, check it out, it’s an interesting way to use social media to get a snapshot of the human experience. On July 24, 2010, thousands of people around the world uploaded videos of their lives to YouTube to take part in Life in a Day, a ...
Dr Pepper needed a way to generate excitement about it’s “23 Flavors” in every can. We created the concept of the user building their own flavor “experience”online by dragging feelings, emotions, and objects that interest them onto the can. The result would be a custom online videoexperience that would be 100% unique, with the ability ...
I worked with Whole Foods Market to create an online youth-themed social marketing experience called “The Whole Earth Generation”.
