Archive

CafePress SIGG Designer

I developed an intuitive, easy-to-use product designer for CafePress and SIGG. The flash tool that makes it effortless for consumers to create one-of-a-kind SIGG bottles. Design-savvy users can upload their own artwork, photos, logos or other creative expressions, while beginners simply fill in a text box then choose from a wide range of custom design ...

The Rise of the Multiple Agency Model

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There’s been a lot of recent press about CMOs leaving the traditional model of having a single agency of record. The multi-agency model is becoming more common, but with with it come a new series of challenges. The major reason for the multi-agency model is the increased complexity of modern advertising. The number of channels ...