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With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. In the past year we’ve seen many companies and brands attempt to step into this new world only to fail miserably.

I developed an intuitive, easy-to-use product designer for CafePress and SIGG. The flash tool that makes it effortless for consumers to create one-of-a-kind SIGG bottles. Design-savvy users can upload their own artwork, photos, logos or other creative expressions, while beginners simply fill in a text box then choose from a wide range of custom design ...