I worked with Whole Foods Market to create an online youth-themed social marketing experience called “The Whole Earth Generation”.
We created, wrote and shot a weekly online news magazine that engaged kids all over the county to show us what they were doing help save the earth. We managed the YouTube channel, moderated user feedback and promoted the videos online.
The results? Over 700,000 video views, massive user engagement and thousands of pages of results in Google leading to increased awareness of Whole Foods Market’s commitment to youth and the environment.
Robert Gourley is a creative director who develops interactive experiences that encourage participation over interruption. He hasn't clicked on a banner in over seven years.
