I created an interactive brand-shop in partnership with CafePress and Summit Entertainment for the highly anticipated film “The Twilight Saga: New Moon.” Visitors are awarded with a free gift from CafePress and are able to purchase both official and completely personalized merchandise.
Results: In addition to a successful e-commerce experience, the site definitely puts a spin on the traditional official merchandise licensing model. This new shop gives movie fans a way to express themselves by allowing them to effortlessly personalize their own Twilight Saga-themed products.
Robert Gourley is a creative director who develops interactive experiences that encourage participation over interruption. He hasn't clicked on a banner in over seven years.
