Dr Pepper needed a way to generate excitement about it’s “23 Flavors” in every can. We created the concept of the user building their own flavor “experience”online by dragging feelings, emotions, and objects that interest them onto the can. The result would be a custom online videoexperience that would be 100% unique, with the ability to share with their friends or post to YouTube.
Creative Direction: Robert Gourley
Copywriting: Dan van der Hei
Art Direction: Carlos Canas
Robert Gourley is a creative director who develops interactive experiences that encourage participation over interruption. He hasn't clicked on a banner in over seven years.
