Chevron – Let it snow campaign

Using the famous Chevron cars, I created an online campaign for the winter season that used rich media to get users to think “under the hood” and discover the benefits of Chevron Techron. The rich media dropdown banner allowed users to interact with the engine and eliminated the need for a detailed landing page, as all of the information was contained in the banner. Chevron had not previously used online as major advertising channel, but this campaign preformed extremely well and lead to further online work.