Anthem Health Insurance

Rich Media page takeover for Anthem Insurance that lead to landing page where users could design their own health plan using interactive tools.

get flash player Anthem Health Insurance

In-context advertising to drive idea of control of your individualized health plan. This one would live on the weather pages of major portals such as Yahoo. Link to larger banner.

get flash player Anthem Health Insurance


About the author
Robert Gourley is a creative director who develops interactive experiences that encourage participation over interruption. He hasn't clicked on a banner in over seven years.
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