7up needed a way to promote their new 7up Plus, with made real fruit juice and added calcium. This concept used rich media takeovers with high stopping power to get the message out to consumers.
About the author
Robert Gourley is a creative director who develops interactive experiences that encourage participation over interruption. He hasn't clicked on a banner in over seven years.Comment on this post
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2 Responses
your animator rocks!!
Eric Moldero does rock the flash timeline (and the bass).