For AMD's new processor launch, I created a Time Square digital takeover to showcase the vast amount of money IT centers could save by switching to AMD processors. Several times per day, all the digital billboards in Time Square started filling with exact amount of money that could be saved across the world. The visual effect of the money floating from the sky and pilling up in the billboards was striking and caused buzz around the city. The event led up to an large AMD product launch in New York.