I redesigned the Nimblefish website with bold, aspirational imagery and content. Combining a cleaner, more modern navigation with one-click pop-out graphics and charts, the new Nimblefish website includes a complete run-down of available solutions, technology and services – making it easy for clients to better understand exactly what Nimblefish has to offer.

“As a company, Nimblefish has been re-energized,” says Robert Gourley, Creative Director of Mojave. “The new website reflects that energy with a brighter palette and a livelier interface. Meanwhile, the back-end structure of the site allows Nimblefish to expand the site, adding new rich media and video content whenever and wherever they choose.”

The highlight of Mojave’s redesign walks clients through the Nimblefish Marketing Engine Suite – a powerful technology platform made up of three automated marketing solutions that systematically guide customers through purchased decisions. A 2006 study by the American Interactive Consumer Survey concluded that 85% of consumers shop online for offline purchases. Using a variety of communications media – individualized video, websites, print and email – Nimblefish helps clients engage, advise and nurture their customers, which drives acquisition, close rates and brand loyalty.

As a result of the redesign, Nimblefish has seen a marked increase in traffic to the site, reflected in better page visits as well as higher search engine rankings.
“Robert brought so much to the table for us, because as an interactive marketer he understood the significance of our technology and made sure that resonated both in the communication and aspiration of the new site design,” says Amy Maniatis, vice president of marketing for Nimblefish.