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The latest news and information
There’s been a lot of recent press about CMOs leaving the traditional model of having a single agency of record. The multi-agency model is becoming more common, but with with it come a new series of challenges.
The major reason for the multi-agency model is the increased complexity of modern advertising. The number of channels and [...]
Big ups to the team at Mojave for being one of this year’s top 99 creative agencies. 2009 was a great year, and hopefully it was foreshadowing bigger and better things for 2010. The book is available for purchase here.
I was just interviewed for an article about Maple Grove, a shopping mall in Second Life created by Canada Post:
Robert Gourley is creative director of Mojave, an ad agency that has created experiences for brands in Second Life and other social online spaces. He says Maple Grove is an interesting attempt, but it doesn’t take [...]
The Ungiftables. We all have them. Those people in your life who are seemingly impossible to shop for.
At Mojave, we played off this universal truth to create a series of fun, interactive characters for CafePress. From the Emo Nephew (played by Jake Bern) to the Critical Mother-in-Law (Kelly Hazen), the site lets you interact with [...]
A typical day for creative director Robert Gourley is filled with client meetings, consumer research, presentations, art directing — you name it. Here, typical almost sounds overwhelming, hectic. But not to this online advertising savant. No, to Gourley typical means a challenge. Typical means excitement. Typical means life at Gourley’s own ad agency, Mojave Interactive.
Read [...]
[tag]Second Life[/tag], The once-touted promised land of [tag]interactive marketing[/tag] has taken a beating as marketers wonder if their investment there makes sense. Recent studies have shown poor recall, low impressions and general apathy towards marketing in Second Life.
The problem lies not with Second Life, but in the real-world [tag]marketing[/tag] approach to a world without rules. [...]
Over the weekend, I went and saw the new American monster movie, [tag]Cloverfield[/tag]. I won’t review it here, there are already plenty of reviews out there for you to check out.
From a design perspective, I found the end credits interesting as they were inspired by a design technique called “glitch art”. [tag]Glitch art [...]
How to damage your brand with one easy lawsuit
Hasbro and Mattel, the makers of Scrabble, have slapped Facebook with a copyright infringement lawsuit over the wildly popular “Scrabulous”. Scrabulous is an multi-player, online clone to the 70-year old Scrabble word game.
Hasbro has gone after Facebook and the creators of Scrabulous in a misguided [...]
As designers, we tend to look at everything with a critical eye. How many times have you seen a poster with terrible typography or bad stock photography? Now you can do something about it with the visual enforcement kit from Design Police. They offer 5 templates of stickers to address almost any design flaw from [...]
New York (January 09, 2008) – Twenty-eight of the top creative directors in the field of interactive advertising have been chosen to judge the One Show Interactive awards, the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design.“Now in its eleventh year, One Show Interactive is evidence of The [...]
I’ve been pricing “prosumer” HD camcorders and I think I’ve settled on the Cannon XH A1. I looked at the Sony, but with the 20x Fluorite lens and the ability to shoot in 24p, I think the XH A1 is a better buy. Of course, I’ll buy it for Mojave, but since we already have [...]
I used to love this track in the 80’s – remember that this came out when most hip hop was just a simple beat with old 70’s funk sampled in. The techno hook still works for me today. I remember having a 12″ white vinyl version of this song with like 8 remixes. I let [...]
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I worked from home the day of the huge storm in California. The winds were insane that day. We never lost power, but lost two trees and several of our roof tiles during the storm. It’s the worst wind I’ve seen in the bay area since living here.
Mixed-media design inspired by Nigerian spam emails. The photo is from a shot I took while in Krabi, Thailand of one of the sea gypsies that live along the coast.
I worked with Microsoft to help create a simple mini-site to promote their wireless product. The user interface had to be simple and intuitive but I still wanted to communicate the brand promise in a compelling way with the design.
[tag]Dr Pepper[/tag] needed a way to generate excitement about it’s “23 Flavors” in every can. We created the concept of the user building their own flavor “experience” [tag]online[/tag] by dragging feelings, emotions, and objects that interest them onto the can. The result would be a custom [tag]online video[/tag] experience that would be 100% unique, [...]
I was responsible for creating and launching the Yahoo! Small Business brand. As part of the branding effort, we created a slick quarterly newsletter that went out Small Business customers. This included tips, interview and articles that helped drive down support costs and aided retention efforts.
The Frappe is a way of life in Greece
1 1/2 tsp instant coffee
1 1/2 cups cold water
Sugar to taste
Milk
Ice
Shaker or Blender
The constant CalTrans improvements to the bay bridge approach means the SOMA is perpetually under construction. At one point on Brannan street, an offramp makes a huge, sweeping turn through the building. I happened to have my camera at lunch and snapped this shot.
Collage inspired by Radiohead’s “Climbing up the walls”
“Climbing Up The Walls”
I am the key to the lock in your house
That keeps your toys in the basement.
And if you get too far inside
You’ll only see my reflection.
It’s always best when the candle’s out,
I am the pick in the ice.
Do not cry out or hit the alarm,
You [...]
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7up needed a way to promote their new 7up Plus, with made real fruit juice and added calcium. This concept used rich media takeovers with high stopping power to get the message out to consumers.
The Plaza El Toros in Ronda, Spain. It’s one of the oldest in Spain and was constructed over a period of six years and inaugurated in 1785 with a corrida featuring Pedro Romero and Pepe-Illo.
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