Long before YouTube was a household word, we created a concept for a Havoline branded NASCAR site. NASCAR fans could watch and vote on their favorite NASCAR moments of the week and engage with other fans on the site. Havoline’s strategy of “If it’s tough enough for NASCAR, it’s tough enough for your car” was brough to life with this online strategy.

Creative Direction: Robert Gourley
Copywriting: Dan van der Hei
Art Direction: Carlos Canas