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	<title>Robert Gourley</title>
	<link>http://www.rgourley.com</link>
	<description>Interactive Creative Director</description>
	<lastBuildDate>Thu, 04 Feb 2010 00:03:34 +0000</lastBuildDate>
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		<title>Mojave wins Creative Agency Award</title>
		<description><![CDATA[Big ups to the team at Mojave for being one of this year’s top 99 creative agencies. 2009 was a great year, and hopefully it was foreshadowing bigger and better things for 2010.  The book is available for purchase here.


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		<link>http://www.rgourley.com/mojave-awarded/</link>
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		<title>Interviewed about retail experiences in Second Life</title>
		<description><![CDATA[I was just interviewed for an article about Maple Grove, a shopping mall in Second Life created by Canada Post:
Robert Gourley is creative director of Mojave, an ad agency that has created experiences for brands in Second Life and other social online spaces. He says Maple Grove is an interesting attempt, but it doesn&#8217;t take [...]]]></description>
		<link>http://www.rgourley.com/interviewed-retail-experiences-life/</link>
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		<title>Meet the Ungiftables</title>
		<description><![CDATA[The Ungiftables. We all have them. Those people in your life who are seemingly impossible to shop for.
At Mojave, we played off this universal truth to create a series of fun, interactive characters for CafePress. From the Emo Nephew (played by Jake Bern) to the Critical Mother-in-Law (Kelly Hazen), the site lets you interact with [...]]]></description>
		<link>http://www.rgourley.com/meet-ungiftables/</link>
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		<title>Interviewed for Advertising site</title>
		<description><![CDATA[
A typical day for creative director Robert Gourley is filled with client meetings, consumer research, presentations, art directing — you name it. Here, typical almost sounds overwhelming, hectic. But not to this online advertising savant. No, to Gourley typical means a challenge. Typical means excitement. Typical means life at Gourley’s own ad agency, Mojave Interactive.
Read [...]]]></description>
		<link>http://www.rgourley.com/interviewed-advertising-site/</link>
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		<title>Online &#8220;Green Teens&#8221; Show for Whole Foods Market</title>
		<description><![CDATA[
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		<link>http://www.rgourley.com/whole-earth-generation-online-show/</link>
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		<title>Cannon XH A1</title>
		<description><![CDATA[I&#8217;ve been pricing &#8220;prosumer&#8221; HD camcorders and I think I&#8217;ve settled on the Cannon XH A1. I looked at the Sony, but with the 20x Fluorite lens and the ability to shoot in 24p, I think the XH A1 is a better buy. Of course, I&#8217;ll buy it for Mojave, but since we already have [...]]]></description>
		<link>http://www.rgourley.com/cannon-xh-a1/</link>
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		<title>Why walk when you can fly? The problem with Second Life marketing</title>
		<description><![CDATA[[tag]Second Life[/tag], The once-touted promised land of [tag]interactive marketing[/tag] has taken a beating as marketers wonder if their investment there makes sense. Recent studies have shown poor recall, low impressions and general apathy towards marketing in Second Life.
The problem lies not with Second Life, but in the real-world [tag]marketing[/tag] approach to a world without rules. [...]]]></description>
		<link>http://www.rgourley.com/secondlife-marketing/</link>
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		<title>Cloverfield end credits: Glitch Art design</title>
		<description><![CDATA[Over the weekend, I went and saw the new American monster movie, [tag]Cloverfield[/tag]. I won&#8217;t review it  here, there are already plenty of reviews out there for you to check out.
From a design perspective, I found the end credits interesting as they were inspired by a design technique called &#8220;glitch art&#8221;.  [tag]Glitch art [...]]]></description>
		<link>http://www.rgourley.com/cloverfield-credits-glitch-art-design/</link>
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		<title>Hasbro vs Scrabulous</title>
		<description><![CDATA[How to damage your brand with one easy lawsuit
 Hasbro and Mattel, the makers of Scrabble, have slapped Facebook with a  copyright infringement lawsuit over the wildly popular &#8220;Scrabulous&#8221;. Scrabulous is an multi-player, online clone to the 70-year old Scrabble word game.
Hasbro has gone after Facebook and the creators of Scrabulous in a misguided [...]]]></description>
		<link>http://www.rgourley.com/hasbro-vs-scrabulous/</link>
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		<title>Design Police: Visual Enforcement Kit</title>
		<description><![CDATA[
As designers, we tend to look at everything with a critical eye. How many times have you seen a poster with terrible typography or bad stock photography? Now you can do something about it with the visual enforcement kit from Design Police. They offer 5 templates of stickers to address almost any design flaw from [...]]]></description>
		<link>http://www.rgourley.com/design-police-visual-enforcement-kit/</link>
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