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	<title>Robert Gourley</title>
	<link>http://www.rgourley.com</link>
	<description>Interactive Creative Director</description>
	<lastBuildDate>Wed, 07 Jul 2010 16:53:49 +0000</lastBuildDate>
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		<title>3 Awesome User Interface Design Tools</title>
		<description><![CDATA[When building interactive websites or applications, it&#8217;s important to create robust user interfaces before starting the design process. You need to solve any interaction or navigation problems before they crop up in the design phase, or both you and your project will suffer. In the past, I&#8217;ve either hand-sketched the wireframes or used software such [...]]]></description>
		<link>http://www.rgourley.com/interactive/3-awesome-user-interface-design-tools/</link>
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		<title>7 Tips for Effective Marketing with Twitter</title>
		<description><![CDATA[With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. In the past year we’ve seen many companies and brands attempt to step into this new world only to fail miserably. After analyzing many marketing flops on Twitter, the underlying issues are very apparent. To be [...]]]></description>
		<link>http://www.rgourley.com/interactive/7-tips-for-effective-marketing-with-twitter/</link>
			</item>
	<item>
		<title>From Sea To Shining Sea Posters</title>
		<description><![CDATA[The design team of Jason Kernevich and Dustin Summers at The Heads of State just released a handful of travel posters. Go grab one before they are out.]]></description>
		<link>http://www.rgourley.com/blog/from-sea-to-shining-sea/</link>
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		<title>Scion iPhone App Design</title>
		<description><![CDATA[iPhone app for Scion that allows customers to interact with their car in a fun, compelling way. Users can get service alerts pushed right to their phone, find nearby dealers and even shop for accessories for their specific car, right in the app.]]></description>
		<link>http://www.rgourley.com/portfolio/scion-iphone-app-design/</link>
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		<title>American Apparel Underwear Designer</title>
		<description><![CDATA[I created custom underwear designer for popular custom printing destination, Cafepress. Creating one-of-a-kind intimate apparel is both quick and easy, with the tool’s extremely user friendly navigation. The underwear designer succeeds at providing customers with a fun and imaginative experience for anyone looking to add a personal touch to a special occasion. Check out the [...]]]></description>
		<link>http://www.rgourley.com/portfolio/american-apparel-underwear-designer/</link>
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		<title>Twilight Saga: Personalized Ecommerce</title>
		<description><![CDATA[I created an interactive brand-shop in partnership with CafePress and Summit Entertainment for the highly anticipated film “The Twilight Saga: New Moon.” Visitors are awarded with a free gift from CafePress and are able to purchase both official and completely personalized merchandise. Results:  In addition to a successful e-commerce experience, the site definitely puts a [...]]]></description>
		<link>http://www.rgourley.com/portfolio/twilight-saga-personalized-ecommerce/</link>
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		<title>Mojave wins Creative Agency Award</title>
		<description><![CDATA[Big ups to my team at Mojave for being one of this year’s top 99 creative agencies. 2009 was a great year, and hopefully it was foreshadowing bigger and better things for 2010. The book is available for purchase here.]]></description>
		<link>http://www.rgourley.com/mojave/mojave-awarded/</link>
			</item>
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		<title>CafePress SIGG Designer</title>
		<description><![CDATA[I developed an intuitive, easy-to-use product designer for CafePress and SIGG. The flash tool that makes it effortless for consumers to create one-of-a-kind SIGG bottles. Design-savvy users can upload their own artwork, photos, logos or other creative expressions, while beginners simply fill in a text box then choose from a wide range of custom design [...]]]></description>
		<link>http://www.rgourley.com/portfolio/cafepress-sigg-designer/</link>
			</item>
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		<title>Interviewed about retail experiences in Second Life</title>
		<description><![CDATA[I was just interviewed for an article about Maple Grove, a shopping mall in Second Life created by Canada Post: Robert Gourley is creative director of Mojave, an ad agency that has created experiences for brands in Second Life and other social online spaces. He says Maple Grove is an interesting attempt, but it doesn&#8217;t [...]]]></description>
		<link>http://www.rgourley.com/interactive/interviewed-retail-experiences-life/</link>
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		<title>The 23 Flavors of Dr Pepper Website</title>
		<description><![CDATA[Dr Pepper needed a way to generate excitement about it&#8217;s &#8220;23 Flavors&#8221; in every can. We created the concept of the user building their own flavor &#8220;experience&#8221;online by dragging feelings, emotions, and objects that interest them onto the can. The result would be a custom online videoexperience that would be 100% unique, with the ability [...]]]></description>
		<link>http://www.rgourley.com/portfolio/dr-pepper/</link>
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