[tag]Dr Pepper[/tag] needed a way to generate excitement about it’s “23 Flavors” in every can. We created the concept of the user building their own flavor “experience” [tag]online[/tag] by dragging feelings, emotions, and objects that interest them onto the can. The result would be a custom [tag]online video[/tag] experience that would be 100% unique, with the ability to share with their friends or post to YouTube.

Creative Direction: [tag]Robert Gourley[/tag]
Copywriting: Dan van der Hei
Art Direction: Carlos Canas