Robert Gourley» Website Design

American Apparel Underwear Designer

Robert Gourley — Mon, 12 Apr 2010 17:56:01 +0000

I created custom underwear designer for popular custom printing destination, Cafepress. Creating one-of-a-kind intimate apparel is both quick and easy, with the tool’s extremely user friendly navigation. The underwear designer succeeds at providing customers with a fun and imaginative experience for anyone looking to add a personal touch to a special occasion.

Check out the live site & get your very own custom bottoms right here.

Twilight Saga: Personalized Ecommerce

Robert Gourley — Mon, 15 Feb 2010 16:33:58 +0000

I created an interactive brand-shop in partnership with CafePress and Summit Entertainment for the highly anticipated film “The Twilight Saga: New Moon.” Visitors are awarded with a free gift from CafePress and are able to purchase both official and completely personalized merchandise.

Results:  In addition to a successful e-commerce experience, the site definitely puts a spin on the traditional official merchandise licensing model. This new shop gives movie fans a way to express themselves by allowing them to effortlessly personalize their own Twilight Saga-themed products.

CafePress SIGG Designer

Robert Gourley — Tue, 16 Jun 2009 18:53:27 +0000

I developed an intuitive, easy-to-use product designer for CafePress and SIGG. The flash tool that makes it effortless for consumers to create one-of-a-kind SIGG bottles. Design-savvy users can upload their own artwork, photos, logos or other creative expressions, while beginners simply fill in a text box then choose from a wide range of custom design templates

The SIGG designer has won the following awards:
Web Marketing Association, Outstanding Achievement, SIGG Designer
Internet Marketing Award, Gold, CafePress SIGG Designer
Pixel Award, Green Category, CafePress SIGG Designer
Racie Award, CafePress SIGG Designer

The 23 Flavors of Dr Pepper Website

Robert Gourley — Sat, 11 Oct 2008 00:56:05 +0000

Dr Pepper needed a way to generate excitement about it’s “23 Flavors” in every can. We created the concept of the user building their own flavor “experience”online by dragging feelings, emotions, and objects that interest them onto the can. The result would be a custom online videoexperience that would be 100% unique, with the ability to share with their friends or post to YouTube.

Creative Direction: Robert Gourley
Copywriting: Dan van der Hei
Art Direction: Carlos Canas

“Meet The Ungiftables” Viral Video Site

Robert Gourley — Thu, 09 Oct 2008 17:16:24 +0000

The Ungiftables. We all have them. Those people in your life who are seemingly impossible to shop for.

At Mojave, we played off this universal truth to create a series of fun, interactive characters for CafePress. From the Emo Nephew (played by Jake Bern) to the Critical Mother-in-Law (Kelly Hazen), the site lets you interact with video and sort through CafePress’s 150 million gift ideas to find a perfect gift. Mojave wrote, cast, shot and built the entire flash application.

Check it out, you might just find the perfect gift for your own ‘ungiftable’.

The Ungiftables

Title: The Ungiftables
Client: CafePress
Agency: Mojave Interactive
Creative Director: Robert Gourley
Art Director: Andrew Betlyon
Copywriters: Jeremy De Forge, Daniel Mandel, Robert Gourley
Agency Producers: Joseph Braswell, Steven Barry
Field Producer: Naomi Kasa
Lead Editor: David Holechek
Camera Operator: Manuel Quintanilla
Flash Development: Larry Legue
Performers: Jake Bern (emo nephew), Cindy Clark (nosy neighbor), David Powledge (conspiracy uncle), Annie Mackay (vege-liberal activist), Joe Sanfelippo, Natalie Avital (annoying cutesy couple), Kelley Hazen (critical mother-in-law)

Microsoft Microsite

Robert Gourley — Thu, 10 Jan 2008 21:59:51 +0000

I worked with Microsoft to help create a simple mini-site to promote their wireless product. The user interface had to be simple and intuitive but I still wanted to communicate the brand promise in a compelling way with the design.

Nimblefish Website

Robert Gourley — Fri, 20 Jul 2007 17:49:23 +0000

I redesigned the Nimblefish website with bold, aspirational imagery and content. Combining a cleaner, more modern navigation with one-click pop-out graphics and charts, the new Nimblefish website includes a complete run-down of available solutions, technology and services – making it easy for clients to better understand exactly what Nimblefish has to offer.

“As a company, Nimblefish has been re-energized,” says Robert Gourley, Creative Director of Mojave. “The new website reflects that energy with a brighter palette and a livelier interface. Meanwhile, the back-end structure of the site allows Nimblefish to expand the site, adding new rich media and video content whenever and wherever they choose.”

The highlight of Mojave’s redesign walks clients through the Nimblefish Marketing Engine Suite – a powerful technology platform made up of three automated marketing solutions that systematically guide customers through purchased decisions. A 2006 study by the American Interactive Consumer Survey concluded that 85% of consumers shop online for offline purchases. Using a variety of communications media – individualized video, websites, print and email – Nimblefish helps clients engage, advise and nurture their customers, which drives acquisition, close rates and brand loyalty.

As a result of the redesign, Nimblefish has seen a marked increase in traffic to the site, reflected in better page visits as well as higher search engine rankings.
“Robert brought so much to the table for us, because as an interactive marketer he understood the significance of our technology and made sure that resonated both in the communication and aspiration of the new site design,” says Amy Maniatis, vice president of marketing for Nimblefish.

Hyundai Flash Website

Robert Gourley — Sat, 03 Feb 2007 06:54:52 +0000

Please be patient for the file to load, this version is only for my portfolio. I created a non-linear navigation to encourage exploration and interactive with the new Hyundai line up. Click on the cars along the bottom and use your mouse to scroll to see an example.

[kml_flashembed publishmethod="static" fversion="8.0.0" movie="/wp-content/uploads/2008/01/concept2.swf" width="600" height="495" targetclass="flashmovie"]

Sunkist Soda Landing Site

Robert Gourley — Fri, 05 May 2006 01:55:18 +0000

Sunkist Soda summer promotion, “Feel Orange Inside”. Online Video remixer and under-the-cap online coupon system.

Creative Direction: Robert Gourley
Art Direction: Robert Gourley, Eric Moldero
Remixer: EVB

Havoline/NASCAR

Robert Gourley — Tue, 10 Jan 2006 21:55:09 +0000

Long before YouTube was a household word, we created a concept for a Havoline branded NASCAR site. NASCAR fans could watch and vote on their favorite NASCAR moments of the week and engage with other fans on the site. Havoline’s strategy of “If it’s tough enough for NASCAR, it’s tough enough for your car” was brough to life with this online strategy.

Creative Direction: Robert Gourley
Copywriting: Dan van der Hei
Art Direction: Carlos Canas