I was responsible for creating and launching the Yahoo! Small Business brand. As part of the branding effort, we created a slick quarterly newsletter that went out Small Business customers. This included tips, interview and articles that helped drive down support costs and aided retention efforts.

For Bio-Rad’s new line of thermocyclers, I created a interactive print teaser campaign that allowed lab techs to peel stickers and paste around the lab. Under the stickers, the url “rethinkPCR.com” directed users to a landing page where they could submit their ideas on how they would rethink PCR. The campaign was the first teaser campaign and sticker insert ever produced for the biotech industry.

Layout concept for Blank Magazine.

“Bad Man” – Personal piece, mixed media on paper.