Archive for Print
Yahoo! Press Kit
I was responsible for creating and launching the Yahoo! Small Business brand. As part of the branding effort, we created a slick quarterly newsletter that went out Small Business customers. This included tips, interview and articles that helped drive down support costs and aided retention efforts.
Read moreBio-Rad Teaser Stickers
For Bio-Rad’s new line of thermocyclers, I created a interactive print teaser campaign that allowed lab techs to peel stickers and paste around the lab. Under the stickers, the url “rethinkPCR.com” directed users to a landing page where they could submit their ideas on how they would rethink PCR. The campaign was the first teaser [...]
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