For Bio-Rad’s new line of thermocyclers, I created a interactive print teaser campaign that allowed lab techs to peel stickers and paste around the lab. Under the stickers, the url “rethinkPCR.com” directed users to a landing page where they could submit their ideas on how they would rethink PCR. The campaign was the first teaser ...
Please be patient for the file to load, this version is only for my portfolio. I created a non-linear navigation to encourage exploration and interactive with the new Hyundai line up. Click on the cars along the bottom and use your mouse to scroll to see an example.
Using the famous Chevron cars, I created an online campaign for the winter season that used rich media to get users to think “under the hood” and discover the benefits of Chevron Techron. The rich media dropdown banner allowed users to interact with the engine and eliminated the need for a detailed landing page, as ...
Santorini is essentially what remains of an enormous volcanic explosion, destroying the earliest settlements on what was formerly a single island, and leading to the creation of the current geological caldera. Its spectacular physical beauty, along with a dynamic nightlife, have made the island one of Europe’s tourist hot spots. Photo from Fira, Santorini, Greece ...
The SuperTerminal ticket kiosk allowed users to do everything from getting cash and ordering concert tickets to paying parking fines and downloading faxes. I created the touchscreen interface for the kiosk, working with the product designer to create a unified experience.
Rich Media page takeover for Anthem Insurance that lead to landing page where users could design their own health plan using interactive tools.
For AMD’s new processor launch, I created a Time Square digital takeover to showcase the vast amount of money IT centers could save by switching to AMD processors. Several times per day, all the digital billboards in Time Square started filling with exact amount of money that could be saved across the world. The visual ...
Sunkist Soda summer promotion, “Feel Orange Inside”. Online Video remixer and under-the-cap online coupon system. Creative Direction: Robert Gourley Art Direction: Robert Gourley, Eric Moldero Remixer: EVB
View from the top of 30 Rock, the GE building at Rockefeller Center.
