At Mojave, we played off this universal truth to create a series of fun, interactive characters for CafePress. From the Emo Nephew (played by Jake Bern) to the Critical Mother-in-Law (Kelly Hazen), the site lets you interact with video and sort through CafePress’s 150 million gift ideas to find a perfect gift. Mojave wrote, cast, shot and built the entire flash application.

Check it out, you might just find the perfect gift for your own ‘ungiftable’.

The Ungiftables

Title: The Ungiftables
Client: CafePress
Agency: Mojave Interactive
Creative Director: Robert Gourley
Art Director: Andrew Betlyon
Copywriters: Jeremy De Forge, Daniel Mandel, Robert Gourley
Agency Producers: Joseph Braswell, Steven Barry
Field Producer: Naomi Kasa
Lead Editor: David Holechek
Camera Operator: Manuel Quintanilla
Flash Development: Larry Legue
Performers: Jake Bern (emo nephew), Cindy Clark (nosy neighbor), David Powledge (conspiracy uncle), Annie Mackay (vege-liberal activist), Joe Sanfelippo, Natalie Avital (annoying cutesy couple), Kelley Hazen (critical mother-in-law)

We created, wrote and shot a weekly online news magazine that engaged kids all over the county to show us what they were doing help save the earth. We managed the YouTube channel, moderated user feedback and promoted the videos online.

The results? Over 700,000 video views, massive user engagement and thousands of pages of results in Google leading to increased awareness of Whole Foods Market’s commitment to youth and the environment.

The SuperTerminal ticket kiosk allowed users to do everything from getting cash and ordering concert tickets to paying parking fines and downloading faxes. I created the touchscreen interface for the kiosk, working with the product designer to create a unified experience.

For AMD’s new processor launch, I created a Time Square digital takeover to showcase the vast amount of money IT centers could save by switching to AMD processors. Several times per day, all the digital billboards in Time Square started filling with exact amount of money that could be saved across the world. The visual effect of the money floating from the sky and pilling up in the billboards was striking and caused buzz around the city. The event led up to an large AMD product launch in New York.

Long before YouTube was a household word, we created a concept for a Havoline branded NASCAR site. NASCAR fans could watch and vote on their favorite NASCAR moments of the week and engage with other fans on the site. Havoline’s strategy of “If it’s tough enough for NASCAR, it’s tough enough for your car” was brough to life with this online strategy.

Creative Direction: Robert Gourley
Copywriting: Dan van der Hei
Art Direction: Carlos Canas

xXx, pronounced “Triple X”, is a 2002 action movie starring Vin Diesel. xXx was marketed as a James Bond style film for the new millennium and featured similar gadgetry, international schemes and intrigues, villain-sponsored take-over-the-world schemes backed up by doomsday devices, a female co-star/love interest, and elaborate stunts (as Roger Ebert put it, “Why blow up two cars when you can blow up twenty)

I worked on the DVD menu screens, bringing the feeling of the movie to the menu and chapter design.