Robert Gourley » Interactive Advertising

Scion iPhone App Design

Robert Gourley — Mon, 19 Apr 2010 18:30:12 +0000

iPhone app for Scion that allows customers to interact with their car in a fun, compelling way. Users can get service alerts pushed right to their phone, find nearby dealers and even shop for accessories for their specific car, right in the app.

American Apparel Underwear Designer

Robert Gourley — Mon, 12 Apr 2010 17:56:01 +0000

I created custom underwear designer for popular custom printing destination, Cafepress. Creating one-of-a-kind intimate apparel is both quick and easy, with the tool’s extremely user friendly navigation. The underwear designer succeeds at providing customers with a fun and imaginative experience for anyone looking to add a personal touch to a special occasion.

Check out the live site & get your very own custom bottoms right here.

Twilight Saga: Personalized Ecommerce

Robert Gourley — Mon, 15 Feb 2010 16:33:58 +0000

I created an interactive brand-shop in partnership with CafePress and Summit Entertainment for the highly anticipated film “The Twilight Saga: New Moon.” Visitors are awarded with a free gift from CafePress and are able to purchase both official and completely personalized merchandise.

Results:  In addition to a successful e-commerce experience, the site definitely puts a spin on the traditional official merchandise licensing model. This new shop gives movie fans a way to express themselves by allowing them to effortlessly personalize their own Twilight Saga-themed products.

CafePress SIGG Designer

Robert Gourley — Tue, 16 Jun 2009 18:53:27 +0000

I developed an intuitive, easy-to-use product designer for CafePress and SIGG. The flash tool that makes it effortless for consumers to create one-of-a-kind SIGG bottles. Design-savvy users can upload their own artwork, photos, logos or other creative expressions, while beginners simply fill in a text box then choose from a wide range of custom design templates

The SIGG designer has won the following awards:
Web Marketing Association, Outstanding Achievement, SIGG Designer
Internet Marketing Award, Gold, CafePress SIGG Designer
Pixel Award, Green Category, CafePress SIGG Designer
Racie Award, CafePress SIGG Designer

“Meet The Ungiftables” Viral Video Site

Robert Gourley — Thu, 09 Oct 2008 17:16:24 +0000

The Ungiftables. We all have them. Those people in your life who are seemingly impossible to shop for.

At Mojave, we played off this universal truth to create a series of fun, interactive characters for CafePress. From the Emo Nephew (played by Jake Bern) to the Critical Mother-in-Law (Kelly Hazen), the site lets you interact with video and sort through CafePress’s 150 million gift ideas to find a perfect gift. Mojave wrote, cast, shot and built the entire flash application.

Check it out, you might just find the perfect gift for your own ‘ungiftable’.

The Ungiftables

Title: The Ungiftables
Client: CafePress
Agency: Mojave Interactive
Creative Director: Robert Gourley
Art Director: Andrew Betlyon
Copywriters: Jeremy De Forge, Daniel Mandel, Robert Gourley
Agency Producers: Joseph Braswell, Steven Barry
Field Producer: Naomi Kasa
Lead Editor: David Holechek
Camera Operator: Manuel Quintanilla
Flash Development: Larry Legue
Performers: Jake Bern (emo nephew), Cindy Clark (nosy neighbor), David Powledge (conspiracy uncle), Annie Mackay (vege-liberal activist), Joe Sanfelippo, Natalie Avital (annoying cutesy couple), Kelley Hazen (critical mother-in-law)

7up Rich Media

Robert Gourley — Mon, 07 Jan 2008 01:47:26 +0000

7up needed a way to promote their new 7up Plus, with made real fruit juice and added calcium. This concept used rich media takeovers with high stopping power to get the message out to consumers.

Chevron – Let it snow campaign

Robert Gourley — Sat, 14 Oct 2006 07:06:07 +0000

Using the famous Chevron cars, I created an online campaign for the winter season that used rich media to get users to think “under the hood” and discover the benefits of Chevron Techron. The rich media dropdown banner allowed users to interact with the engine and eliminated the need for a detailed landing page, as all of the information was contained in the banner. Chevron had not previously used online as major advertising channel, but this campaign preformed extremely well and lead to further online work.

Anthem Health Insurance

Robert Gourley — Sun, 04 Jun 2006 07:55:49 +0000

Rich Media page takeover for Anthem Insurance that lead to landing page where users could design their own health plan using interactive tools.

In-context advertising to drive idea of control of your individualized health plan. This one would live on the weather pages of major portals such as Yahoo. Link to larger banner.

AMD Times Square Takeover

Robert Gourley — Thu, 11 May 2006 23:14:29 +0000

For AMD’s new processor launch, I created a Time Square digital takeover to showcase the vast amount of money IT centers could save by switching to AMD processors. Several times per day, all the digital billboards in Time Square started filling with exact amount of money that could be saved across the world. The visual effect of the money floating from the sky and pilling up in the billboards was striking and caused buzz around the city. The event led up to an large AMD product launch in New York.

Sunkist Soda Landing Site

Robert Gourley — Fri, 05 May 2006 01:55:18 +0000

Sunkist Soda summer promotion, “Feel Orange Inside”. Online Video remixer and under-the-cap online coupon system.

Creative Direction: Robert Gourley
Art Direction: Robert Gourley, Eric Moldero
Remixer: EVB