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7up needed a way to promote their new 7up Plus, with made real fruit juice and added calcium. This concept used rich media takeovers with high stopping power to get the message out to consumers.

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Using the famous Chevron cars, I created an online campaign for the winter season that used rich media to get users to think “under the hood” and discover the benefits of Chevron Techron. The rich media dropdown banner allowed users to interact with the engine and eliminated the need for a [...]

For Sunkist Soda’s “Feel Orange” summer campaign, I created a series of rich media banners that played our TV spot right in the banner. Consumers where then given a chance to create their own “orange moment” by remixing their own videos online.

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Rich Media page takeover for Anthem Insurance that lead to landing page where users could design their own health plan using interactive tools.
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In-context advertising to drive idea of control of your individualized health plan. This one would live on the weather pages of major portals such as Yahoo. Link [...]

For AMD’s new processor launch, I created a Time Square digital takeover to showcase the vast amount of money IT centers could save by switching to AMD processors. Several times per day, all the digital billboards in Time Square started filling with exact amount of money that could be saved across the world. The visual [...]

Sunkist Soda summer promotion, “Feel Orange Inside”. Online Video remixer and under-the-cap online coupon system.
Creative Direction: Robert Gourley
Art Direction: Robert Gourley, Eric Moldero
Remixer: EVB

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Long before YouTube was a household word, we created a concept for a Havoline branded NASCAR site. NASCAR fans could watch and vote on their favorite NASCAR moments of the week and engage with other fans on the site. Havoline’s strategy of “If it’s tough enough for NASCAR, it’s tough enough for your car” [...]

Polycom needed a way for customers to explore thousands of their products online. The Polycom Experience Center was created to expose customers to other Polycom products that they may not be familiar with. An interactive product selector allows users to match a product to their business needs as well as see related and supporting [...]

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Online advertising for Yahoo Small Business Merchant Solutions.

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