Robert Gourley» Portfolio

Scion iPhone App Design

Robert Gourley — Mon, 19 Apr 2010 18:30:12 +0000

iPhone app for Scion that allows customers to interact with their car in a fun, compelling way. Users can get service alerts pushed right to their phone, find nearby dealers and even shop for accessories for their specific car, right in the app.

American Apparel Underwear Designer

Robert Gourley — Mon, 12 Apr 2010 17:56:01 +0000

I created custom underwear designer for popular custom printing destination, Cafepress. Creating one-of-a-kind intimate apparel is both quick and easy, with the tool’s extremely user friendly navigation. The underwear designer succeeds at providing customers with a fun and imaginative experience for anyone looking to add a personal touch to a special occasion.

Check out the live site & get your very own custom bottoms right here.

Twilight Saga: Personalized Ecommerce

Robert Gourley — Mon, 15 Feb 2010 16:33:58 +0000

I created an interactive brand-shop in partnership with CafePress and Summit Entertainment for the highly anticipated film “The Twilight Saga: New Moon.” Visitors are awarded with a free gift from CafePress and are able to purchase both official and completely personalized merchandise.

Results:  In addition to a successful e-commerce experience, the site definitely puts a spin on the traditional official merchandise licensing model. This new shop gives movie fans a way to express themselves by allowing them to effortlessly personalize their own Twilight Saga-themed products.

CafePress SIGG Designer

Robert Gourley — Tue, 16 Jun 2009 18:53:27 +0000

I developed an intuitive, easy-to-use product designer for CafePress and SIGG. The flash tool that makes it effortless for consumers to create one-of-a-kind SIGG bottles. Design-savvy users can upload their own artwork, photos, logos or other creative expressions, while beginners simply fill in a text box then choose from a wide range of custom design templates

The SIGG designer has won the following awards:
Web Marketing Association, Outstanding Achievement, SIGG Designer
Internet Marketing Award, Gold, CafePress SIGG Designer
Pixel Award, Green Category, CafePress SIGG Designer
Racie Award, CafePress SIGG Designer

The 23 Flavors of Dr Pepper Website

Robert Gourley — Sat, 11 Oct 2008 00:56:05 +0000

Dr Pepper needed a way to generate excitement about it’s “23 Flavors” in every can. We created the concept of the user building their own flavor “experience”online by dragging feelings, emotions, and objects that interest them onto the can. The result would be a custom online videoexperience that would be 100% unique, with the ability to share with their friends or post to YouTube.

Creative Direction: Robert Gourley
Copywriting: Dan van der Hei
Art Direction: Carlos Canas

“Meet The Ungiftables” Viral Video Site

Robert Gourley — Thu, 09 Oct 2008 17:16:24 +0000

The Ungiftables. We all have them. Those people in your life who are seemingly impossible to shop for.

At Mojave, we played off this universal truth to create a series of fun, interactive characters for CafePress. From the Emo Nephew (played by Jake Bern) to the Critical Mother-in-Law (Kelly Hazen), the site lets you interact with video and sort through CafePress’s 150 million gift ideas to find a perfect gift. Mojave wrote, cast, shot and built the entire flash application.

Check it out, you might just find the perfect gift for your own ‘ungiftable’.

The Ungiftables

Title: The Ungiftables
Client: CafePress
Agency: Mojave Interactive
Creative Director: Robert Gourley
Art Director: Andrew Betlyon
Copywriters: Jeremy De Forge, Daniel Mandel, Robert Gourley
Agency Producers: Joseph Braswell, Steven Barry
Field Producer: Naomi Kasa
Lead Editor: David Holechek
Camera Operator: Manuel Quintanilla
Flash Development: Larry Legue
Performers: Jake Bern (emo nephew), Cindy Clark (nosy neighbor), David Powledge (conspiracy uncle), Annie Mackay (vege-liberal activist), Joe Sanfelippo, Natalie Avital (annoying cutesy couple), Kelley Hazen (critical mother-in-law)

Whole Foods Market Online Show

Robert Gourley — Thu, 13 Mar 2008 17:01:19 +0000

I worked with Whole Foods Market to create an online youth-themed social marketing experience called “The Whole Earth Generation”.

We created, wrote and shot a weekly online news magazine that engaged kids all over the county to show us what they were doing help save the earth. We managed the YouTube channel, moderated user feedback and promoted the videos online.

The results? Over 700,000 video views, massive user engagement and thousands of pages of results in Google leading to increased awareness of Whole Foods Market’s commitment to youth and the environment.

Attention

Robert Gourley — Fri, 11 Jan 2008 00:06:06 +0000

Mixed-media design inspired by Nigerian spam emails. The photo is from a shot I took while in Krabi, Thailand of one of the sea gypsies that live along the coast.

Microsoft Microsite

Robert Gourley — Thu, 10 Jan 2008 21:59:51 +0000

I worked with Microsoft to help create a simple mini-site to promote their wireless product. The user interface had to be simple and intuitive but I still wanted to communicate the brand promise in a compelling way with the design.

Yahoo! Press Kit

Robert Gourley — Thu, 10 Jan 2008 21:40:58 +0000

I was responsible for creating and launching the Yahoo! Small Business brand. As part of the branding effort, we created a slick quarterly newsletter that went out Small Business customers. This included tips, interview and articles that helped drive down support costs and aided retention efforts.