Check out the live site & get your very own custom bottoms right here.

Results: 
In addition to a successful e-commerce experience, the site definitely puts a spin on the traditional official merchandise licensing model. This new shop gives movie fans a way to express themselves by allowing them to effortlessly personalize their own Twilight Saga-themed products.

The SIGG designer has won the following awards:
Web Marketing Association, Outstanding Achievement, SIGG Designer
Internet Marketing Award, Gold, CafePress SIGG Designer
Pixel Award, Green Category, CafePress SIGG Designer
Racie Award, CafePress SIGG Designer

Creative Direction: Robert Gourley
Copywriting: Dan van der Hei
Art Direction: Carlos Canas

At Mojave, we played off this universal truth to create a series of fun, interactive characters for CafePress. From the Emo Nephew (played by Jake Bern) to the Critical Mother-in-Law (Kelly Hazen), the site lets you interact with video and sort through CafePress’s 150 million gift ideas to find a perfect gift. Mojave wrote, cast, shot and built the entire flash application.

Check it out, you might just find the perfect gift for your own ‘ungiftable’.

The Ungiftables

Title: The Ungiftables
Client: CafePress
Agency: Mojave Interactive
Creative Director: Robert Gourley
Art Director: Andrew Betlyon
Copywriters: Jeremy De Forge, Daniel Mandel, Robert Gourley
Agency Producers: Joseph Braswell, Steven Barry
Field Producer: Naomi Kasa
Lead Editor: David Holechek
Camera Operator: Manuel Quintanilla
Flash Development: Larry Legue
Performers: Jake Bern (emo nephew), Cindy Clark (nosy neighbor), David Powledge (conspiracy uncle), Annie Mackay (vege-liberal activist), Joe Sanfelippo, Natalie Avital (annoying cutesy couple), Kelley Hazen (critical mother-in-law)

We created, wrote and shot a weekly online news magazine that engaged kids all over the county to show us what they were doing help save the earth. We managed the YouTube channel, moderated user feedback and promoted the videos online.

The results? Over 700,000 video views, massive user engagement and thousands of pages of results in Google leading to increased awareness of Whole Foods Market’s commitment to youth and the environment.

I was responsible for creating and launching the Yahoo! Small Business brand. As part of the branding effort, we created a slick quarterly newsletter that went out Small Business customers. This included tips, interview and articles that helped drive down support costs and aided retention efforts.

“As a company, Nimblefish has been re-energized,” says Robert Gourley, Creative Director of Mojave. “The new website reflects that energy with a brighter palette and a livelier interface. Meanwhile, the back-end structure of the site allows Nimblefish to expand the site, adding new rich media and video content whenever and wherever they choose.”

The highlight of Mojave’s redesign walks clients through the Nimblefish Marketing Engine Suite – a powerful technology platform made up of three automated marketing solutions that systematically guide customers through purchased decisions. A 2006 study by the American Interactive Consumer Survey concluded that 85% of consumers shop online for offline purchases. Using a variety of communications media – individualized video, websites, print and email – Nimblefish helps clients engage, advise and nurture their customers, which drives acquisition, close rates and brand loyalty.

As a result of the redesign, Nimblefish has seen a marked increase in traffic to the site, reflected in better page visits as well as higher search engine rankings.
“Robert brought so much to the table for us, because as an interactive marketer he understood the significance of our technology and made sure that resonated both in the communication and aspiration of the new site design,” says Amy Maniatis, vice president of marketing for Nimblefish.

In 1999, I created an online brand for Trapezo, a company that distribute content anywhere, freeing information from Web sites, databases and desktops. Trapezo later raised $16 Million dollars from Softbank Venture.