Dr Pepper needed a way to generate excitement about it’s “23 Flavors” in every can. We created the concept of the user building their own flavor “experience” online by dragging feelings, emotions, and objects that interest them onto the can. The result would be a custom online video experience that would be 100% […]

I was responsible for creating and launching the Yahoo! Small Business brand. As part of the branding effort, we created a slick quarterly newsletter that went out Small Business customers. This included tips, interview and articles that helped drive down support costs and aided retention efforts.

I redesigned the Nimblefish website with bold, aspirational imagery and content. Combining a cleaner, more modern navigation with one-click pop-out graphics and charts, the new Nimblefish website includes a complete run-down of available solutions, technology and services – making it easy for clients to better understand exactly what Nimblefish has to offer.
“As a company, Nimblefish […]

In 1999, I created an online brand for Trapezo, a company that distribute content anywhere, freeing information from Web sites, databases and desktops. Trapezo later raised $16 Million dollars from Softbank Venture.

In early 1998, I was hired to create an online brand and ecommerce website for a startup called Cook Express. While most sites at this time suffered from poor design and layout, I created a magazine-style shopping experience while still minimizing download time (remember this was back when a majority people connected via dial up). […]

In 1997, for Stephen King’s “The Dark Tower”, I created an early prototype to some of the web-based games for shows like “Lost” today. Visitors could surf different websites, collect clues and use online trading cards to solve a puzzle.
I also created a full custom typeset for the online experience, allowing us to use the […]

In 1996, I worked with Novo Media group, an emerging interactive design company, to create an interactive CD-rom. Using Director,  I created an interactive experience that explained Novo’s services and increased awareness.