Mixed-media design inspired by Nigerian spam emails. The photo is from a shot I took while in Krabi, Thailand of one of the sea gypsies that live along the coast.

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I worked with Microsoft to help create a simple mini-site to promote their wireless product. The user interface had to be simple and intuitive but I still wanted to communicate the brand promise in a compelling way with the design.

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[tag]Dr Pepper[/tag] needed a way to generate excitement about it’s “23 Flavors” in every can. We created the concept of the user building their own flavor “experience” [tag]online[/tag] by dragging feelings, emotions, and objects that interest them onto the can. The result would be a custom [tag]online video[/tag] experience that would be 100% unique, [...]

I was responsible for creating and launching the Yahoo! Small Business brand. As part of the branding effort, we created a slick quarterly newsletter that went out Small Business customers. This included tips, interview and articles that helped drive down support costs and aided retention efforts.

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The Frappe is a way of life in Greece
1 1/2 tsp instant coffee
1 1/2 cups cold water
Sugar to taste
Milk
Ice
Shaker or Blender

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The constant CalTrans improvements to the bay bridge approach means the SOMA is perpetually under construction. At one point on Brannan street, an offramp makes a huge, sweeping turn through the building. I happened to have my camera at lunch and  snapped this shot.

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Collage inspired by Radiohead’s “Climbing up the walls”
“Climbing Up The Walls”
I am the key to the lock in your house
That keeps your toys in the basement.
And if you get too far inside
You’ll only see my reflection.
It’s always best when the candle’s out,
I am the pick in the ice.
Do not cry out or hit the alarm,
You [...]

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7up needed a way to promote their new 7up Plus, with made real fruit juice and added calcium. This concept used rich media takeovers with high stopping power to get the message out to consumers.

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The Plaza El Toros in Ronda, Spain. It’s one of the oldest in Spain and was constructed over a period of six years and inaugurated in 1785 with a corrida featuring Pedro Romero and Pepe-Illo.

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