A typical day for creative director Robert Gourley is filled with client meetings, consumer research, presentations, art directing — you name it. Here, typical almost sounds overwhelming, hectic. But not to this online advertising savant. No, to Gourley typical means a challenge. Typical means excitement. Typical means life at Gourley’s own ad agency, Mojave Interactive.
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Second Life, The once-touted promised land of interactive marketing has taken a beating as marketers wonder if their investment there makes sense. Recent studies have shown poor recall, low impressions and general apathy towards marketing in Second Life.
The problem lies not with Second Life, but in the real-world marketing approach to a world without rules. […]

Over the weekend, I went and saw the new American monster movie, Cloverfield. I won’t review it here, there are already plenty of reviews out there for you to check out.
From a design perspective, I found the end credits interesting as they were inspired by a design technique called “glitch art”. Glitch art […]

How to damage your brand with one easy lawsuit
Hasbro and Mattel, the makers of Scrabble, have slapped Facebook with a copyright infringement lawsuit over the wildly popular “Scrabulous”. Scrabulous is an multi-player, online clone to the 70-year old Scrabble word game.
Hasbro has gone after Facebook and the creators of Scrabulous in a misguided […]

As designers, we tend to look at everything with a critical eye. How many times have you seen a poster with terrible typography or bad stock photography? Now you can do something about it with the visual enforcement kit from Design Police. They offer 5 templates of stickers to address almost any design flaw from […]

New York (January 09, 2008) – Twenty-eight of the top creative directors in the field of interactive advertising have been chosen to judge the One Show Interactive awards, the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design.“Now in its eleventh year, One Show Interactive is evidence of The […]

A recent report by eMarketer projects that online advertising will more than double as a percentage of total media, rising from 6% share to 12% share in 2010.
I believe that this increased spending will drive more engaging advertising experiences online. Flat banner advertising cannot be scaled to this level, even with greater impressions across the […]

Recently, somebody asked me for some tips on how businesses can improve “trust” online. What are the key things that put a customer at ease and help them to feel that the website is trustworthy and authentic. Here are a few things that I think can help improve the trust factor.
First impressions count. Studies have […]

At Mojave, we believe in staying technology neutral. We help our clients nail the big idea first, and then pick the right tool for the job. One tool we’ve found particularly useful in developing next-generation user experiences is Microsoft Silverlight.
Silverlight is a cross-browser, cross-platform plug-in for delivering next-generation media experiences and rich interactive applications for […]