A recent report by eMarketer projects that online advertising will more than double as a percentage of total media, rising from 6% share to 12% share in 2010. I believe that this increased spending will drive more engaging advertising experiences online. Flat banner advertising cannot be scaled to this level, even with greater impressions across ...
Recently, somebody asked me for some tips on how businesses can improve “trust” online. What are the key things that put a customer at ease and help them to feel that the website is trustworthy and authentic. Here are a few things that I think can help improve the trust factor. First impressions count. Studies ...
At Mojave, we believe in staying technology neutral. We help our clients nail the big idea first, and then pick the right tool for the job. One tool we’ve found particularly useful in developing next-generation user experiences is Microsoft Silverlight. Silverlight is a cross-browser, cross-platform plug-in for delivering next-generation media experiences and rich interactive applications ...
There’s been a lot of recent press about CMOs leaving the traditional model of having a single agency of record. The multi-agency model is becoming more common, but with with it come a new series of challenges. The major reason for the multi-agency model is the increased complexity of modern advertising. The number of channels ...
