When building interactive websites or applications, it’s important to create robust user interfaces before starting the design process. You need to solve any interaction or navigation problems before they crop up in the design phase, or both you and your project will suffer.
With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. In the past year we’ve seen many companies and brands attempt to step into this new world only to fail miserably.
Big ups to my team at Mojave for being one of this year’s top 99 creative agencies. 2009 was a great year, and hopefully it was foreshadowing bigger and better things for 2010. The book is available for purchase here.
I was just interviewed for an article about Maple Grove, a shopping mall in Second Life created by Canada Post: Robert Gourley is creative director of Mojave, an ad agency that has created experiences for brands in Second Life and other social online spaces. He says Maple Grove is an interesting attempt, but it doesn’t ...
A typical day for creative director Robert Gourley is filled with client meetings, consumer research, presentations, art directing — you name it. Here, typical almost sounds overwhelming, hectic. But not to this online advertising savant. No, to Gourley typical means a challenge. Typical means excitement. Typical means life at Gourley’s own ad agency, Mojave Interactive. ...
Second Life, The once-touted promised land of interactive marketing has taken a beating as marketers wonder if their investment there makes sense. Recent studies have shown poor recall, low impressions and general apathy towards marketing in Second Life. The problem lies not with Second Life, but in the real-world [tag]marketing[/tag] approach to a world without ...
Over the weekend, I went and saw the new American monster movie, [tag]Cloverfield[/tag]. I won’t review it here, there are already plenty of reviews out there for you to check out. From a design perspective, I found the end credits interesting as they were inspired by a design technique called “glitch art”. [tag]Glitch art [/tag] ...
How to damage your brand with one easy lawsuit Hasbro and Mattel, the makers of Scrabble, have slapped Facebook with a copyright infringement lawsuit over the wildly popular “Scrabulous”. Scrabulous is an multi-player, online clone to the 70-year old Scrabble word game. Hasbro has gone after Facebook and the creators of Scrabulous in a misguided ...
As designers, we tend to look at everything with a critical eye. How many times have you seen a poster with terrible typography or bad stock photography? Now you can do something about it with the visual enforcement kit from Design Police. They offer 5 templates of stickers to address almost any design flaw from ...
New York (January 09, 2008) – Twenty-eight of the top creative directors in the field of interactive advertising have been chosen to judge the One Show Interactive awards, the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design.“Now in its eleventh year, One Show Interactive is evidence of The ...
