A typical day for creative director Robert Gourley is filled with client meetings, consumer research, presentations, art directing — you name it. Here, typical almost sounds overwhelming, hectic. But not to this online advertising savant. No, to Gourley typical means a challenge. Typical means excitement. Typical means life at Gourley’s own ad agency, Mojave Interactive. ...

I worked with Whole Foods Market to create an online youth-themed social marketing experience called “The Whole Earth Generation”. We created, wrote and shot a weekly online news magazine that engaged kids all over the county to show us what they were doing help save the earth. We managed the YouTube channel, moderated user feedback ...

I’ve been pricing “prosumer” HD camcorders and I think I’ve settled on the Cannon XH A1. I looked at the Sony, but with the 20x Fluorite lens and the ability to shoot in 24p, I think the XH A1 is a better buy. Of course, I’ll buy it for Mojave, but since we already have ...

Second Life, The once-touted promised land of interactive marketing has taken a beating as marketers wonder if their investment there makes sense. Recent studies have shown poor recall, low impressions and general apathy towards marketing in Second Life. The problem lies not with Second Life, but in the real-world [tag]marketing[/tag] approach to a world without ...

Over the weekend, I went and saw the new American monster movie, [tag]Cloverfield[/tag]. I won’t review it here, there are already plenty of reviews out there for you to check out. From a design perspective, I found the end credits interesting as they were inspired by a design technique called “glitch art”. [tag]Glitch art [/tag] ...