I worked with Microsoft to help create a simple mini-site to promote their wireless product. The user interface had to be simple and intuitive but I still wanted to communicate the brand promise in a compelling way with the design.

Dr Pepper needed a way to generate excitement about it’s “23 Flavors” in every can. We created the concept of the user building their own flavor “experience” online by dragging feelings, emotions, and objects that interest them onto the can. The result would be a custom online video experience that would be 100% […]

I was responsible for creating and launching the Yahoo! Small Business brand. As part of the branding effort, we created a slick quarterly newsletter that went out Small Business customers. This included tips, interview and articles that helped drive down support costs and aided retention efforts.

At Mojave, we believe in staying technology neutral. We help our clients nail the big idea first, and then pick the right tool for the job. One tool we’ve found particularly useful in developing next-generation user experiences is Microsoft Silverlight.
Silverlight is a cross-browser, cross-platform plug-in for delivering next-generation media experiences and rich interactive applications for […]

There’s been a lot of recent press about CMOs leaving the traditional model of having a single agency of record. The multi-agency model is becoming more common, but with with it come a new series of challenges.
The major reason for the multi-agency model is the increased complexity of modern advertising. The number of channels and […]

The Frappe is a way of life in Greece
1 1/2 tsp instant coffee
1 1/2 cups cold water
Sugar to taste
Milk
Ice
Shaker or Blender

The constant CalTrans improvements to the bay bridge approach means the SOMA is perpetually under construction. At one point on Brannan street, an offramp makes a huge, sweeping turn through the building. I happened to have my camera at lunch and  snapped this shot.

Collage inspired by Radiohead’s “Climbing up the walls”
“Climbing Up The Walls”
I am the key to the lock in your house
That keeps your toys in the basement.
And if you get too far inside
You’ll only see my reflection.
It’s always best when the candle’s out,
I am the pick in the ice.
Do not cry out or hit the alarm,
You […]

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7up needed a way to promote their new 7up Plus, with made real fruit juice and added calcium. This concept used rich media takeovers with high stopping power to get the message out […]

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I worked from home the day of the huge storm in California. The winds were insane that day. We never lost power, but lost two trees and several of our roof tiles during […]