[tag]Second Life[/tag], The once-touted promised land of [tag]interactive marketing[/tag] has taken a beating as marketers wonder if their investment there makes sense. Recent studies have shown poor recall, low impressions and general apathy towards marketing in Second Life.
The problem lies not with Second Life, but in the real-world [tag]marketing[/tag] approach to a world without rules. [...]

Over the weekend, I went and saw the new American monster movie, [tag]Cloverfield[/tag]. I won’t review it here, there are already plenty of reviews out there for you to check out.
From a design perspective, I found the end credits interesting as they were inspired by a design technique called “glitch art”. [tag]Glitch art [...]

How to damage your brand with one easy lawsuit
Hasbro and Mattel, the makers of Scrabble, have slapped Facebook with a copyright infringement lawsuit over the wildly popular “Scrabulous”. Scrabulous is an multi-player, online clone to the 70-year old Scrabble word game.
Hasbro has gone after Facebook and the creators of Scrabulous in a misguided [...]

As designers, we tend to look at everything with a critical eye. How many times have you seen a poster with terrible typography or bad stock photography? Now you can do something about it with the visual enforcement kit from Design Police. They offer 5 templates of stickers to address almost any design flaw from [...]

[tag]Papervision3d[/tag] is an open-source 3d engine that is fully scriptable in flash. We’ve been working with it at Mojave and I’ve pulled together a list of resources below.
Papervision3D Code:
Latest Release
Papervision3D documentation:
Getting Started Guide
Papervision3d Documentation
Papervision3D Public Alpha 2.0 by Paul Tondeur
[tag]Papervision3D Tutorials[/tag]
Papervision3D tutorial from the ground up
Paper Visions Come to Life in 3D Flash
[...]

I used to love this track in the 80’s – remember that this came out when most hip hop was just a simple beat with old 70’s funk sampled in. The techno hook still works for me today. I remember having a 12″ white vinyl version of this song with like 8 remixes. I let [...]

New York (January 09, 2008) – Twenty-eight of the top creative directors in the field of interactive advertising have been chosen to judge the One Show Interactive awards, the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design.“Now in its eleventh year, One Show Interactive is evidence of The [...]

A recent report by eMarketer projects that online advertising will more than double as a percentage of total media, rising from 6% share to 12% share in 2010.
I believe that this increased spending will drive more engaging advertising experiences online. Flat banner advertising cannot be scaled to this level, even with greater impressions across the [...]

Mixed-media design inspired by Nigerian spam emails. The photo is from a shot I took while in Krabi, Thailand of one of the sea gypsies that live along the coast.

var addthis_brand = ‘Robert Gourley’;var addthis_language = ‘en’;

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Recently, somebody asked me for some tips on how businesses can improve “trust” online. What are the key things that put a customer at ease and help them to feel that the website is trustworthy and authentic. Here are a few things that I think can help improve the trust factor.
First impressions count. Studies have [...]