For Sunkist Soda’s “Feel Orange” summer campaign, I created a series of rich media banners that played our TV spot right in the banner. Consumers where then given a chance to create their own “orange moment” by remixing their own videos online.

var addthis_brand = ‘Robert Gourley’;var addthis_language = ‘en’;

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[flash /wp-content/uploads/2008/01/anthem_flick.swf w=500 h=457]
Rich Media page takeover for Anthem Insurance that lead to landing page where users could design their own health plan using interactive tools.
[flash /wp-content/uploads/2008/01/change_banner_weather.swf w=500 h=150]
In-context advertising to drive idea of control of your individualized health plan. This one would live on the weather pages of major portals such as Yahoo. Link [...]