Ideas are everywhere You just need to know where to look
I'm the creative director at Mojave, an interactive agency that helps leading brands create engaging interactive experiences that go far beyond the banner. Prior to joining Mojave, I was the Interactive Creative Director of Young and Rubicam San Francisco, where I helped create award-winning online experiences for such brands as 7up, AMD, Chevron, Microsoft, NCAA and Hitachi.
My passion for interactive media comes from the early days of discipline, when in 1995, I saw the potential of the early web and left the world of traditional art direction to focus on building brands online. I've worked on many great brands, including Yahoo!, Electronic Arts, HBO, Polycom, Dr. Pepper, Cisco, and Apple.
Interviewed about retail experiences in Second Life
I was just interviewed for an article about Maple Grove, a shopping mall in Second Life created by Canada Post:
Robert Gourley is creative director of Mojave, an ad agency that has created experiences for brands in Second Life and other social online spaces. He says Maple Grove is an interesting attempt, but it doesn’t take […]
Popularity: 60% [?]
The Rise of the Multiple Agency Model
There’s been a lot of recent press about CMOs leaving the traditional model of having a single agency of record. The multi-agency model is becoming more common, but with with it come a new series of challenges.
The major reason for the multi-agency model is the increased complexity of modern advertising. The number of channels and […]
Popularity: unranked [?]
