Ideas are everywhere You just need to know where to look
I'm the creative director at Mojave, an interactive agency that helps leading brands create engaging interactive experiences that go far beyond the banner. Prior to joining Mojave, I was the Interactive Creative Director of Young and Rubicam San Francisco, where I helped create award-winning online experiences for such brands as 7up, AMD, Chevron, Microsoft, NCAA and Hitachi.
My passion for interactive media comes from the early days of discipline, when in 1995, I saw the potential of the early web and left the world of traditional art direction to focus on building brands online. I've worked on many great brands, including Yahoo!, Electronic Arts, HBO, Polycom, Dr. Pepper, Cisco, and Apple.
Interviewed for Advertising site
A typical day for creative director Robert Gourley is filled with client meetings, consumer research, presentations, art directing — you name it. Here, typical almost sounds overwhelming, hectic. But not to this online advertising savant. No, to Gourley typical means a challenge. Typical means excitement. Typical means life at Gourley’s own ad agency, Mojave Interactive.
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The Rise of the Multiple Agency Model
There’s been a lot of recent press about CMOs leaving the traditional model of having a single agency of record. The multi-agency model is becoming more common, but with with it come a new series of challenges.
The major reason for the multi-agency model is the increased complexity of modern advertising. The number of channels and […]
